Puma CEO Bjorn Garden may have opened a bottle of foam when he revealed the number of an athletic apparel company in a Puma press release.
“2021 was a very successful year for us. Despite all the problems and obstacles associated with COVID-19, and political tensions around the world, we are the best in PUMA’s history. I spent a year. “
(“Pop!” Becomes a cork.)
Garden pointed out “continuous brand momentum and high operational flexibility” as the factors behind this growth. Puma was able to keep its suppliers close during the closure period, and the company’s room was able to “overcome all short-term problems and obstacles without disrupting medium-term momentum.”
Sales increased 32% to € 6,805 billion, or more than $ 7.5 billion, and EBIT (earnings before interest and tax) increased 166% to € 557 million (a little less than $ 620 million). Compared to pre-pandemic levels in 2019, Puma’s sales have increased by 30%, Gulden said.
What did Puma do to dive into the Metaverse after the most successful year in its history? When it comes to NFTs, sportswear brands are looking at animal-themed collections that fit the company named after cats. Puma’s wallet already contains NFTs for Guttercat, Lazy Lions, Coolcats and Kudolkoara. All of these are affiliated with fellow cats. This cluster of cat-related NFT purchases has been interrupted by Puma, who adopted a new @coolcatsnft profile picture in a recent tweet.
New PFP … what do you think? @coolcatsnft?? pic.twitter.com/KkfYitj9WX
& Mdash; PUMA.eth (@PUMA) March 2, 2022
With Nike buying Metaverse Fashionista RTF Kt and Adidas and partnering with Bored ApeYacht Club, PUMA needed to join the digital world’s competitors to stay relevant. But what they are doing is growing in an industry that is trying to find a post-pandemic foundation.
Adidas’ net sales fell $ 3.8 billion in 2020, hitting more than 20%, but supply turmoil reduced sales forecasts in 2021. Nike, on the other hand, is an agile Goliath, up more than 14% from before the pandemic. level. This has not yet reached half of Puma’s growth.
In addition to joining Adidas and Nike in the Metaverse, Puma purchased the Ethereum ID, Puma.eth, and began building its own impressive crypto portfolio. As of this writing, Puma is already in 11th place on the .eth leaderboard. To be in the Top 9, you need to pass rapper Waka Flocka and Sitti OG. (Insanely, Paris Hilton leads with nearly 17 million followers, which is 5% of the American population.)
Related guide
As part of this, PUMA has also partnered with Norwegian chess player Magnus Carlsen, the most acclaimed player in history. See only great motion. Karlsen recently bought a sandbox virtual land and is doing his own virtual move to bring the world of chess to web3.
welcome to #PUMAFam @MagnusCarlsen Let’s run @ chess24com For a while #OnlySeeGreat pic.twitter.com/KdmRzBueTQ
& Mdash; PUMA.eth (@PUMA) February 21, 2022
of See only great, PUMA explores the career path of brand ambassadors like Carlsen. They talk about moving the path to finding greatness in great effort.
“I’ve never been motivated by a particular goal in my chess career. I’ve always wanted to learn to get better every time I play. Now I’ve reached 2900 rating inflation in chess. I have the goal of being the first player to do, but more important to me is the journey, “Carlsen said. Drive promotion video.
This may seem like a strange combination, but finding an athlete’s constitution in Karlsen, which works well to gain a more spiritual advantage on the chess board, is a great move by PUMA.
“To be a good player, it’s essential to be in good physical condition,” Karlsen said. “When you feel good and feel good, you can play much better.”
In an interview, Karlsen talks about finding a vision that no one else can see. It allowed him to take the title of his first Grand Master at the age of 13. This journey to success — a fusion of strength training and a healthy lifestyle — gives the genius the brains to overcome all the challenges. Puma is a fierce force to support his quest to be the first player to reach a rating of 2900 in chess. Garden does not expect athleisure companies to lose their growls soon.
“We expect currency-adjusted sales to increase by at least 10% in fiscal year 2022,” Gulden said. “We expect net income to improve accordingly.”
Editor’s recommendations
