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Adidas Originals launches its first non-fungible token (NFT) when it jumps into Web 3 and the Metaverse.
Of course, this will be a commercial part of the Metaverse. Companies sell both digital and physical products using NFTs that use the transparency and security of blockchain digital ledgers to authenticate unique digital items.
The Adidas Originals collection is inspired by NFT leaders such as the Bored Ape Yacht Club, Gmoney, and the team behind Punks Comic.
Launched today, NFTs give buyers exclusive access to the Adidas Originals experience and products.
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Access includes virtual wearables for the blockchain-based gaming world of sandboxes and other platforms, as well as the corresponding physical products. The brand also purchased the Bored Ape Yacht Club NFT named Indigo Herz to join one of the most active communities in the NFT space.
Adidas said members were given the opportunity to redeem a POAP (Attendance Protocol) NFT status badge to commemorate their presence at the beginning of the brand’s Metaverse journey.
“It’s very refreshing to see culturally influential brands like Adidas Originals working very closely together-
Working with the NFT community, “Gmoney said in a statement. “At every step, they listened to their ideas early on, including the right partners from the crypto, metaverse, and NFT communities.”
Adidas Originals has reproduced Gmoney’s orange beanie and introduced it digitally and physically as a clothing item in punk comics.In addition, the brand has rethought celebrities as 3D avatars.
Introduced in a movie video that makes fun of the collaboration.
Erica Wykes Sneed, vice president of marketing and communications at Adidas Originals, said: .. “Adidas Originals is a natural place to enter. The possibilities are truly endless, a wild world where everyone can express and reward their most original ideas.”
Adidas has acquired a parcel of virtual land in the sandbox.
Content and experience. Branded digital assets are protected in partnership with the leading crypto exchange, Coinbase.
“Blockchain is one of the most innovative technologies of our generation. Adidas Chief Digital Officer Scott Zaraznick said:” The foundation we are building on Web3. Leads to new creative opportunities for partnerships, engagement through digital products, and the path to a more inclusive future. “
Digital and physical wearables will be available to adidas NFT owners in 2022.
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