“We are always looking for new and innovative ways to reach and motivate DIY. To do this, we have partnered with one of the most colorful NFT creators, Doodles, in the NFT space. There is a better way than entering. ” Andy LopezVice President of Brand Marketing at BehrPaint Company.
SXSW passholders, Doodles holders, and the general public are invited to become the protagonists of the colorful world of Doodles using BEHR® paint, a fusion of land, air, and space. Participants will feature a special opportunity to interact with the world of Doodles NFTs through a virtual painting wall with BEHR paint colors and a custom design by Burnt Toast printed on a limited edition physical BEHR. You have the opportunity to collect the first ever POAP NFTs by both brands. Paint can. Paint colors are conveniently placed throughout the event space for anyone who wants to recreate the Doodles experience by leveraging the BEHR Paint Color Doodles palette. Fun colors include the Upbeat P300-5, Periwinkle P530-4, and LavenderSky P540-4. In addition, participants are amazed at the secret performances that conclude the experience.
“We are excited to continue to find ways to confuse categories and stay ahead of current trends, using color as the basis for this wonderful partnership and staying true to who we are.” Jody AllenGlobal Chief Marketing Officer of BehrPaint Company.
By joining forces with well-known community-led NFT projects like Doodles that capture the imagination of NFT through innovation and art, this activation is made by BEHR as a creator and innovator.
“BEHR has been a great partner since day one,” he explains. Evan Keest, Co-founder of Doodles. “Co-founder’s creative genius Scott Martin Also known as Burnt Toast is a big part of making Doodles such a beloved brand. The diverse and universally related characters and the vibrant universe they live in are heavily informed by Scott’s chosen color palette. So when we brought Doodle into the real world, we knew we needed a partner to help us achieve all the vibrant Doodle that exists in Doodle’s digital world. Behr was a natural choice. “
VaynerNFT is a consultancy dedicated to building strategic NFT integrations for world-leading intellectual property owners, enabling this collaboration.
“We believe this collaboration speaks to each brand’s core values and mission, and mutual love for color inspires the community.” Avery AkineniPresident of Vayner NFT.
About BEHRPAINT COMPANY
Founded in 1947, BehrPaint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface treatments, and application products for self-employed and professionals. United States of America, Canada When Mexico.. The Santa Ana, California.BEHR®, KILZ®, WHIZZ® and E & J® brand-based companies and manufacturers are committed to meeting the project needs of DIYers, professionals, architects and designers with a solid commitment to quality, innovation and value. I am devoting myself. For more information, please visit Behr.com. Professional contractors can visit BEHRPRO.com to learn about BEHR products and BEHRPRO® services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
About graffiti
Doodle Is a fun collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers. Evan Keest When Jordan Castro..Since its release in October 2021, Doodles, combined with an innovative roadmap, has become one of the most beloved brands born from the birth of NFTs, thanks to its comprehensive character, colorful world and passionate community. ..Notable collectors are: Steve AokiFuture, Pranksy, Snoop Dogg, Fat Joe, Kygo, Diplo, Austin Rosenothers.
About VAYNER NFT
VaynerNFT is a consulting firm dedicated to building strategic NFT integrations for world-leading intellectual property owners such as personalities, athletes, celebrities, artists, brands and associations. The company enables clients to be at the forefront of the NFT revolution. VaynerNFT helps clients realize long-term value, expand new revenue streams that leverage IP, and create new added value for NFT holders. For more information, please visit: https://vaynernft.co/
contact address: [email protected]
Source Behr Paint Company
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