- 18-year-old Ricky da Luz started making free Bored Ape toys for NFT owners last year, making $1 million in sales.
- He just gave Vitalik Buterin a replica of the Ethereum co-founder ahead of a major merger event scheduled for September.
- According to Da Luz, his company IsmToys uses physical items to provide bridges between everyday people and Web3.
18-year-old Ricky da Luz has spent much of the past year and crypto winter building a business of creating physical replicas of popular non-fungible token collections like the Bored Ape Yacht Club.
And ahead of the long-awaited Ethereum “merge,” he Replica of blockchain co-founder Vitalik ButerinAt 18 inches tall, it is the largest model Dulce has ever built.
He gave Buterin a custom toy at a recent conference and thanked him for creating a blockchain that has brought economic success to different people around the world.
The blockchain is about to undergo a makeover next month when Ethereum switches from a proof-of-work network to a more energy-efficient proof-of-stake protocol.
Da Luz’s company, IsmToys, sees the merger as an opportunity to strengthen its role as a bridge between traditional Internet users and Web3.
“This integration will make it much easier to start focusing on the Web2 market and embrace physical digital, as it will be cheaper to use Ethereum to transact on the blockchain,” he told Insider. rice field.
The merger also sparked excitement in the broader crypto industry, with Ethereum up 82% in the last month alone.
On Thursday, the Ethereum Foundation confirmed that “time to finalize,” a key checkpoint towards the merger, ran another successful test, confirming that the switchover will take place next month.
A bridge between physical and digital
Passionate toy designer Da Luz cold-messaged Bored Ape NFT holders online to suggest creating free toys as a way to invade the digital asset space using physical items. did.
After a series of one-off commissions, he launched IsmToys with his father and a team of six. Since getting his first commission in January, they’ve earned more than his $1 million.
According to da Luz, 99% of their transactions are paid in Ethereum. The insider verified the receipt via Etherscan.
“Thanks to Vitalik, kids in Toronto have a chance to do something really fun and cool. We were able to help out,” says da Luz.