from Paris Hilton To EminemCelebrities are buying and selling irreplaceable tokens, driving more enthusiasm around the world for NFT. Lisa Mayer, founder and CEO of Boss Beauty, said she is using the business of selling NFTs as a means of empowering young women.
“If you really see what drives us, it’s our passion to help women become everything they want to be,” Mayer said. “They can break the glass ceiling, make history, do anything in life, in their careers.”
Boss Beauties offers a variety of mentorship programs and scholarships to young women, and recently launched an NFT collection featuring a variety of digital portraits of prominent women such as Ruth Bader Ginsburg and Maya Angelou. raised. The company’s first NFT collection also consisted of various female portraits and was exhibited on the New York Stock Exchange.
Boss Beauty NFT Collection
NFTs cause infamous confusion —Saturday night live I enjoyed poking at skits, but Mayer said it was a solution to the question, “How can I own something I can’t really hold?”
Boss Beauty’s first NFT collection revolves around the idea that “a woman can be everything she wants,” Mayer said.
“As women, we sometimes feel that we have to be one thing, or that we are defined by just one thing, right? I’m an entrepreneur, but that’s not all. I’m a mom. When I founded Boss Beauty, I had a newborn baby. He was only three months old. “
Twitter is an important part of Boss Beauty’s strategy in promoting the NFT collection. “We also use Instagram and other platforms, but web3 and Twitter in the NFT space are one of the major platforms used by creators,” Mayer said.
Revenue stream
Boss Beauty isn’t currently monetizing social media, Meyer said, but is making money by selling merchandise and apparel as well as the NFT collection.
“We really aim to build a global brand,” Mayer said. “Currently we have NFT apparel and products, but we can enter other product categories and build different parts of the brand to help the brand and company grow and invigorate later.”
Meyer did not say whether Boss Beauty’s was pursuing venture capital funding.
Brand partnership
Boss Beauties has worked with several brands such as Neiman Marcus (which shows the current NFT collection in the store window), Hugo Boss, and Matel, which owns Barbie.
Like many creators, Mayer emphasized the importance of careful selection of companies to work with. She said she was particularly excited about the partnership between Boss Beauty and Barbie as part of the role model NFT collection.
“As an example of Barbie, let’s take a look at what Barbie did. Dream Gap Project , This is really exciting. And, as you know, they really want to help the next generation of girls and their work is great, “Meyer said.
Advice for women
Mayer’s advice for young women who want to become an entrepreneur or start their own business venture is to “focus on what you have.”
“There are difficult moments, but there is a way to understand.” Well, I may not have access to all of this money, but maybe this company will donate office space to me, or maybe, There is someone I know that could be a mentor who can help me build partnerships with their company, “she said.
This interview was originally published in Creators, a newsletter about the people behind the creator economy. Put it in your inbox before you go online.
