London- Burberry is playing a solid game when it comes to NFTs.
The UK brand has partnered with Mythical Games for the second time to launch the NFT collection on June 22nd at the open-world multiplayer game Blancos Block Party.
Last year’s limited edition NFT vinyl toy, Sharky B, has been taken over by a special edition unicorn named Minny B.
Mythical creatures are characterized by spiral horns. Black mohawk hairstyle. A set of orange tails and white wings that allow the character to explore new spaces in flight.
The unicorn is dressed in Burberry’s TB Summer Monogram, and the house check has an orange tint. NFTs are described as “a gentle, gentle and cheeky character that fuses art and creativity.”
The mascot is inspired by Burberry’s animal kingdom and the family crest that Thomas Burberry chose for his family.
The NFT collection includes radio cassettes, TB sliders, lucky horseshoe necklaces, and shell-inspired mobile phone accessories “Shellphone” that players can add to their virtual portfolio of online accessories.
Repeaters who own the character Sharky B will receive a free monogram bucket hat that will be released soon.
In-game, Burberry has created a bespoke social space called “Oasis.” This is a Cabana-style resort where customers can connect and explore as they would in real life.
Digital Retreats include a variety of beaches, branded yachts and Monogram Sun Loungers inspired by the acquisition of homes in Saint-Tropez, South Korea, Singapore and Ibiza.
In the wider world, conversations about NFTs are still frowned upon. “Last year, when we were trying to tell people to wear a heritage coat and stick it on a shark wearing a video game armband, even if I say so, it’s a pretty distant story. I can hear you. ” Rachel Waller, Vice President of Channel Innovation, Burberry.
Research into growing Burberry’s Metaverse began with Waller opening her door for feedback with “people in the business who are always enthusiastic about these spaces.”
“People still think it’s going to be a very young male consumer to engage in this kind of thing, but in reality there’s a fairly wide range of age groups, and women are embracing this more. This is clearly an overlapping passion with the customer. “Added Waller.
