Quick take:
- CBS has partnered with Web3 marketing agency Creative Departmint to launch “Ghost” in Metaverse.
- Fans of the hit comedy series will be offered the opportunity to solve puzzles in an immersive version of the Woodstone Mansion hosted in Decentraland.
- Content production companies are using NFTs and Metaverse to promote the show’s second season.
CBS has announced the launch of the hit comedy series “Ghost” at Metaverse. This launch is part of a marketing campaign called the “Summer of Ghosts” launched in partnership with Web3 marketing agency Creative Departmint.
The world of Ghosts’ Metaverse is hosted on the Web3 gaming platform Decentraland. Fans of the show can experience it in an immersive 3D environment and explore the haunted house.
According to the announcement, users will be given the opportunity to solve puzzles, explore different adventures and land collectable NFTs in a 3D version of Woodstone Mansion.
CreativeDepartmint has made the experience as realistic as possible using show sets and characters spoken by the actors in the series.
“We are constantly looking for innovative ways to further develop our new audience for CBS programming. The hit series” Ghost “is a natural metaverse with its important followers, a wide range of different world characters, and vast settings. It looked like it was fit. ” Mike Benson, President and Chief Marketing Officer of CBS.
According to Benson, Metaverse has allowed Creative Departmint and the creators of the hit series to bring the show to life in an exciting way.
“”[It allows] Each visitor has a unique and very unique experience while exploring the world of the show, “he added.
The game also has a set of NFTs, created with the Layer 2 Ethereum scaling protocol Polygon. This limits carbon emissions while allowing users to create non-fungible tokens at low gas rates.
CBS said, “Each character has 1,100 tokens and varies in rarity. Fans have the opportunity to own part of the history of comedy with a blockchain network that advocates unmatched user experience and speed. can do.”
According to Creative Departmint founder Jonathan Block-Verk, “Ghosts” is the first Decentraland game built by a US network.
“Since we opened the door, Creative Departmint has brought major media brands to innovative spaces like Web3, surprised and delighted existing fans, and attracted new viewers to IP with reliability and style. “He said.
However, Ghosts is just the latest show to take advantage of Web3. In February, AMC Networks unleashed the “Walking Dead” NFT by the creators of the hit television series The Working Dead, in collaboration with NFT production studio Orange Comet.
Keep up to date:
