The creator of the Fearless Girl statue, Kristen Visbal, has famously been feuding with the iconic Wall Street Charging Bull since 2019.
As part of the marketing campaign, advertising agency McCann commissioned the sculpture to property management firm State Street Global Advisors to fully support the production costs.
Shortly after the sculpture was installed on International Women’s Day 2017, it quickly went viral. This week, Visbal made her 25 additional editions of this work, each costing her $250,000. State Street alleged that the artist had made unauthorized copies in violation of its trademark.
Visbal is creating the NFT as a way to raise money for her legal costs, which cost her about $3.3 million, and to promote the statue’s feminist message.
Visbal was heard saying that the lawsuit essentially ruined her life.
Additionally, Visbal said she was “a fearless girl in every sense of the name, not just in my case”. She also revealed that she’s been making an effort to build these NFTs of hers in the community she’s just started joining, and that she’s really enjoying it.
The Fearless Girl NFT drop named “Superstar” will be released in phases. The Drop is her collaboration with digital art house 9fix.
Fearless Girl is portrayed as a speeding comet in a micro-movie (under 2 minutes) called Superstar.
With 5 editions, the digital art costs 3.05 ETH ($7,500). Visbal is also auctioning Superstar clips on OpenSea. The first of five segments was published last week.
A short animation called “Interstellar Collection” containing a 22 inch Fearless Girl bronze miniature sold for 3.65 ETH ($9,000) in 125 editions.
Visbal hopes the NFT collection will provide her with an opportunity to reinvigorate Fearless Girl’s message. She says the idea behind her Fearless Girl through her corporate branding her message is completely ruined.
State Street’s intention was to promote its gender diversity index, SHE, through sculpture through an exchange-traded fund that invests in women-led businesses.