GuardianLink, an NFT ecosystem company, has partnered with chocolate button brand Cadbury Gems to convert artwork created by children across the country into non-fungible tokens (NFTs). Through this association, Cadbury Gems has launched its first NFT through its latest junior NFT campaign and announced its entry into the NFT space.
According to Ramkumar Subramanian, co-founder and CEO of GuardianLink, the company looks forward to partnering with Cadbury’s Gems and Mondelez to create NFTs. “GuardianLink aims to increase the potential of NFTs by working with brands and artists around the world,” he added.
According to the Chocolate Button brand, starting in mid-June, parents will be invited to upload their child’s art directly to the microsite. Through these entries, brands will curate an online gallery of digital collections and will allow potential buyers to purchase these assets in fiat currencies. Each time you make a purchase, your NFT will be stored in your wallet. These NFTs will be available on the GuardianLink platform, where different buyers can bid and buy multiple times.
“Digital collectibles and blockchain technology are accelerating in India, and NFTs are enablers for us to provide consumers with an experience. After online Gems birthday bash, PlayPad learning application, etc., Cadbury Gems Junior The NFT campaign aims to take a step towards leveraging a platform for all children and parents. Anil Biswanasan, Vice President of Marketing at Monderies India, said: ..
The Chocolate Button brand has also partnered with a non-governmental organization, Save the Children, to use the revenue from NFT sales to educate underprivileged children. In particular, it focuses on returning to school and purchasing educational equipment.
“This campaign, launched by Mondelez, is valuable to us as both education and psychosocial support are considered important areas of the Save the Children program. This activity is valuable to children. We aim to give people a sense of well-being and encourage them to contribute to ensuring children’s rights from the community, “said Yasmin Riaz, director of resource mobilization at Save the Children in India.
Cadbury Gems claims that junior NFTs are supported by marketing campaigns across the NFT community, including partnerships with online platforms, influencer engagement, and strategic engagement on social media channels.