As more game studios look to incorporate digital assets and collectibles into their properties, Web3 startup Halliday has raised $6 million in a new seed round led by Andreesen Horowitz (a16z) to help gamers explore virtual worlds. has changed the way we buy and use digital assets.
“We started working on it in November,” Halliday co-founder Griffin Dunaif said. Decryption in an interview. “So we created a demo, a pitch deck, and pitched it to Andreessen. They loved what they saw.”
Hashed, A.Capital, SV Angel, and other angel investors have joined a16z in its $6 million funding round.
We are excited to announce the release of Halliday and the first solution to enable ownership of blockchain games and Metaverse assets with pay later. (1/x) https://t.co/IXiC8xgCHo
in November 2021 Akshay Malhotra When griffin dunaifHalliday — shares that name ready player one The main character, James Halliday, offers gamers a “play now, pay later” option. Halliday aims to make in-game purchases and proof of ownership of NFTs more affordable and convenient for gamers who may be frustrated by the high price of non-fungible tokens in-game.
NFTs are cryptographically unique tokens linked to digital (and sometimes physical) content that provide proof of ownership and in-game purchases.
“We want games and NFTs in the metaverse to be more accessible to players, and they shouldn’t see a very high price tag,” said co-founder Malhotra. “we [allow] Players can access NFTs while paying and play while paying. ”
Halliday says it will launch its blockchain game, League of Kingdoms, in beta in the coming weeks, with an official launch later this year.
Malhotra explains that Halliday will give players access to an in-game NFT marketplace. Players can select and outright purchase the digital collectibles they want without leaving the game or agree to Halliday’s payment plan.
“after that,[チェックアウト]Simply click to purchase and access the asset. [the player]says Malhotra. Eventually, we will transfer ownership. ”
Buy now, pay later projects are a new facet of the booming play-and-earn gaming industry. Last month, DeFi lending platform Teller launched a service for his NFT called Ape Now, Pay Later, which runs on Ethereum’s scaling platform Polygon.
Halliday integrates directly with games and marketplaces as an alternative payment option at checkout. But unlike traditional holdout services, Halliday gives a player access to NFTs from the moment he purchases them.
“Payment is accepted in numerous ways [crypto] Traditional payment methods such as currency and credit cards, depending on how games, chains, and their NFT access rights are actually designed. [is] You can start playing immediately while paying. ”
Halliday uses a repo structure. If a player fails to pay for her NFT, the right to access the NFT will be revoked.
“Our entire system is designed to be very player-first, and we want the experience to be as risk-free as possible,” says Malhotra.
He said players who fail to pay may find it more difficult to use Halliday’s services in the future and less likely to be approved. He said it doesn’t affect a player’s credit score the way defaulting on a loan does.
“We believe we are building the economic infrastructure to facilitate the emergence of this digital civilization,” said Dunaif. “Sophisticated and mature economies need services like this to fuel growth and allow people to jump into the world and get items faster.”
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