Cryptography-Fashion: John Richmond has a part of the NFT business.
Following Milan Fashion Week, we presented our Fall 2022 collection with a presentation. The brand has launched an NFT-based launch by announcing a partnership with cryptocurrency provider Shiba Inu, one of the key players in the blockchain-enhanced ecosystem. Fashion collection later this year.
Like the name of the Meem cryptocurrency issued by Shiba Dog, the collection called John Richmond x Shiv contains 10,000 non-alternative tokens that bowed in the second quarter of 2022. The company has not yet decided how to sell digital tokens. He said he was working on a “unique” experience.
The NFT’s physical counterpart will then parade the John Richmond runway during September’s Milan Fashion Week, scheduled for September 20-26.
The title of the show is “Legends Live Forever” and the fashion will be sold as “Watch Now”. An out-of-the-box collection at the brands’ Milan and Shanghai flagship stores, e-commerce and some e-tailors.
Many international fashion companies are experimenting with NFTs. Last week, Plein Sport was redesigned as a Metaverse native brand offering the first drop of sneakers from NFT iterations. Nigo’s first limited edition capsules for Kenzo also counted NFT counterparts.
John Richmond is run by the Arav Group, which also manages the Marcobologna and Silvian Beach brands. The group gained control of a fashion house founded by a British designer in 2017. This designer is still the creative director. — MARTINO CARRERA
Ready for takeoff: Jeremy Scott, a serial collaborator who has built partnerships with adidas, Longchamp, Melissa and others, has lent pop and playful creativity to luggage maker Carpisa.
“Apply your creativity to canvases such as luggage, couture, strollers, carts … I just want to inspire and excite people,” Scott said in a press preview in Milan on Tuesday. “I was thrilled with the idea of bringing my creativity to luggage and travel …. If you have a really strong personality and style, suitcases are boring. [plays epic fail sound]”He said.
The designer has developed a two-drop collection of brands that are part of the Gruppo Pianoforte, which is also owned by the innerwear label Yamamay. The first range landed at Carpisa’s store on March 4, and was destroyed online on Wednesday with shopping bags, crossbody, backpacks, weekend bags, and colorful paint in honor of graffiti art. Consists of small accessories covered with classic sculptural images.
The second drop, scheduled for April 5th, will wear a cartoon-like airplane print on the baby’s blue background.
“I had to do something,” Scott said with a laugh when asked if the collection was a four-handed effort. “I was thinking about Italy and enjoyed the culture and art of the country with a playful touch,” he said.
All items that span the two drops are made from nylon-like RPET recycled fabric, in sync with the sustainable bends of the company Scott fully credited to the team of luggage makers. The trolley’s three-piece travel set is also made in a sustainable manner by combining 70% recycled materials.
The collection is completed with an airship-shaped crossbody bag. It nodded to a style similar to what an American designer announced on the catwalk under the brand of the same name in 2003, with a limited production of 8-10 pieces at the time. “It’s nice to see it manufactured in great quality and accessible after many years,” Scott said.
Using Scott as a collaborator was almost a coincidence. The United States is Carpisa’s target market looking for a local partner to actively monitor the country and develop its footprint. Genre Izi Simino, Chief Executive Officer of Carpisa and Yamamei, said:
While the company’s e-commerce is global and therefore open to international customers, including Americans, expanding its physical retail presence is at the top of executive agenda. “The data show that US customers are interested in our products. They buy in-store while in Italy, especially in tourist destinations including Florence,” he said. ..
Scott appeared in the capsule campaign image, and Simino confessed that he couldn’t think of a better frontman. “He’s a pop and style icon, representing everything we represent. He’s also an advocate of democratic fashion,” said the CEO. — MC
