Local broadcasters MBC, JTBC continue forays into NFTs

Korean broadcasters are trying to expand their platform with irreplaceable tokens.

In an attempt to turn the popular “Infinite Challenge” intellectual property into NFT artwork, the terrestrial broadcaster MBC is holding a special exhibition to introduce the NFT project.

Inspired by the popular “Infinite Challenge” episode, Korea’s longest-running and most successful variety show, the artwork presents the show’s famous scenes.

The image drawn by artist Son Tae-jin, who graduated from Hongik University with a print degree, wears a black suit and wears a mask featuring famous cartoon characters such as Darth Vader, Iron Man, Batman, and Techwon V. Shows the host you are wearing. -Korean famous robot character.

The broadcaster succeeded in NFT collaboration with artist LAYLAY in April, turning the episode “Infinite Challenge-Extreme Part-Time Work” into 20 different characters representing people doing extreme work in South Korea. I reproduced it.

The offline exhibition of NFT artwork, which began on Thursday, will be held at the MBC Smart Center in Gangnam-gu, southern Seoul until May 29th. NFTs can be purchased for 3,000 Klay coins on the official ArtToken website. Klay is a cryptocurrency created by Kakao Corp.

Meanwhile, local cable channel JTBC signed a memorandum of understanding with technology media company Publish and NFT on Thursday.

The two companies are applying blockchain technology to the broadcast industry to create new systems that reward those who provide news-worthy information on NFTs.

“Providing NFTs to people who provide important tips is an important way to give news informants digital value. Short clips of news are duplicated as NFTs,” a JTBC official said on Monday. I told Korea Herald.

Cable Channel previously made 39 copies of a special NFT based on the romance series “Thirty-Nine” at the digital art market BeWings in March and sold out within 8 minutes of its release.

Lee Si-jin (sj_lee@heraldcorp.com)