Boring apes, crypto punks, and … Tweety birds?
Warner Bros. continues to experiment with the NFT (Non-Fungible Token) business, making Looney Tunes characters the next corporate IP to receive NFT treatment. The company is collaborating again with Nifty’s, an NFT platform, on this project called “Looney Tunes: What’s Up Block?” And will be available later this summer. Tweety Tunes, who turns 80 this year, will be the first character in Looney Tunes (followed by other characters such as Bugs Bunny and Marvin the Martian).
This time around, the company is committed to the storytelling aspect of the project and wants to attract buyers. The project will also include access to unique events, merchandise discounts, and other “real world” rewards for NFT owners.
Josh Hackbarth, Head of NFT Commercial Development at Warner Bros., said: It was fun to dig into because it’s about gags, gimmicks, and really recognizable characters. “
“Looney Tunes isn’t afraid to make fun of wider pop culture on its own or as a whole,” he added. “It’s a bit of a joke about how we play with blockchain technology, but what’s even more exciting is that we can use it to take people to new playgrounds.”
Looney Tunes is Warner Bros. IP’s third work and has been reconsidered as an NFT. Space Jam: New Legacy When matrix last year. Similar to the Matrix project, Looney Tunes NFTs take the form of digital avatars that owners can use on social platforms. These NFT projects, commonly referred to as PFPs (short for “photos for proof”), are the most popular projects, with NFT programs such as Bored Ape Yacht Club and Cryptopunks permeating popular culture and changing celebrities. It has become one of. A social media avatar that matches the latest digital acquisition.
However, unlike the Matrix NFT project (where the avatar was a unique character created specifically for the NFT program), the Looney Tunes project sells the avatars of the recognizable characters themselves. Nifty CEO Jeff Marcilio considers this to be the first major NFT. An avatar project launched using such characters.
Like Matrix and SpaceJam NFT, the Looney Tunes project uses the blockchain technology of the Palm NFT network.
“There are many NFT projects, but there is only one Looney Tunes, so if you do it right, respect your IP, and respect your existing community, I think it has a big fandom,” Marsilio adds. increase. If you own one of these avatars, it’s like membership in this community. “
And it’s the community with access to events (such as virtual encounters and greetings), merchandise, exclusive content, and other “drops” that provide the value you need to keep your project up and running.
“When we create an NFT, we create a community,” Marsilio adds. “The key to value in NFT spaces comes from this idea of the community … a community that not only makes you sociable, but also gives you new opportunities to experience the IP you love and rewards for its participation. is.”
“That’s what you’re buying as a fan, and how is it different from what I’ve found on YouTube and elsewhere,” says Hack Bath. “Since we are creating stories that are only told through this program, there is a comprehensive story component that connects everything with each subsequent drop or activity in the program. It really keeps people involved along the way. is.”
NFTs have become a popular product in Hollywood, and major studios, media companies, and filmmakers are all exploring this space. Some of the most notable projects these days are the Tom Brady NFT set from ESPN and Brady’s Autograph platform, and the Spike Lee set. She must have it NFT.