How much do you like your mom? When you ask that question, most of us say something sentimental like “infinity,” but the National Retail Federation (NRF) puts a number on it.
Consumers are expected to spend an average of $ 245.76 on Mother’s Day 2022, about $ 25 more than last year, according to a press release on the NRF’s Annual Season Trends Report. Is that extra $ 25 love or inflation? This is a new record of $ 31.7 billion, well above the record set in 2021 by $ 3.6 billion.
It’s a lot of maternal love for being converted into commerce.
“Consumers want to find a memorable way to celebrate their mothers and other important women in their lives and are willing to spend a little extra on this sentimental vacation,” said NRF President and CEO. CEO Matthew Shay said in the release.
Chalk to love the added $ 25.
For places where people are shopping, NRF says 36% plan to buy online, another 30% plan to visit department stores, 27% prefer specialty stores, 23 % Said they were looking to shop at a local company.
NRF’s outlook on gifts for mothers on this special weekend reminds me of everything they did. For example, for small benefits such as giving us life, flowers are the number one purchase.
Known as the third busiest day of the year for florists, following Valentine’s Day and the Winter Gifts Holiday, Mother’s Day in 2022 will be another flagship year for flower arrangements, but all. Not the pansies or daffodils before that.
In late April, the American Florist Association (SAF) expressed dissatisfaction with several Mother’s Day gift campaigns trying to replace flowers with other items.
“In the voice of the flower industry, SAF has contacted companies that despise flowers and florists and asked them to rethink their marketing approach, not just on Mother’s Day, but throughout the year,” SAF said in a blog post. increase. “SAF suggests that companies promote their products based on their selling points rather than comparing them to flowers.”
Named, SAF said, “VistaPrint and the American Kennel Club, global marketing product manufacturers, were one of five companies recently contacted by the Society of American Florists for flower-beating ads.” increase.
Check out the SAF blog for an example of “flower bashing” or see this old Monty Python sketch.
Cryptocurrencies and NFTs say “I love you”
This was the post-pandemic period, when the fingers crossed. Old standbys like flowers and chocolates are great, but they can’t capture the digital shift of Mother’s Day gifts.
In that spirit, this may be the right time to introduce cryptocurrencies to moms. When Elon Musk hosted Saturday Night Live in May 2021, his mom also appeared and said, “I’m looking forward to her Mother’s Day gift. I hope it doesn’t become Dogecoin.” ..
What did the new Twitter owner reply to? “Yes, it’s Dogecoin.”
Cryptography may or may not be the right gift for your mom, but non-fungible tokens (NFTs) are another story.
According to the press release, first of all, 1-800-Flowers created the Mother’s Day NFT line with two collections featuring illustrations by artists Devi Namira and Maaz Rahell.
“Developing these special Mother’s Day NFTs and introducing them to our customers on the blockchain was a very exciting journey,” said Abi Sachdeva, Chief Technology Officer, in a release. “We are very early in understanding the opportunities and challenges associated with these technologies and applications.”
Or maybe just dinner … and a sign?
If the CTO feels that way, then NFTs are probably the wrong mood for your mom. I always have dinner.
As restrictions have been relaxed, the booking site OpenTable said in a press release that 2022 Mother’s Day bookings have increased by 39% compared to 2019 and 13% compared to 2021.
Susan Lee, Chief Growth Officer at OpenTable, said in the release: We anticipate that Mother’s Day will be bigger than ever and could even exceed pre-pandemic levels. “
PYMNTS also found a big idea for a Mother’s Day gift called “I love you Mom”.
Advertising platform Shoutable will work with social media influential Charli and Dixie D’Amelio in a press release on Thursday (May 5) to easily and affordably send Mother’s Day messages to billboards and outdoor media. Announced that it will be posted at a price. Match.
“In time for Mother’s Day, social media stars Dixie and Charli D’Amelio have announced a partnership with Shoutable, a new way to create and share messages with friends, family and loved ones. It’s a unique way, “said the release. “With Shoutable’s new technology, anyone can compose and post a message that will appear on digital billboards across the country with just a few clicks.”
Ten “shouts” in 10 minutes cost $ 40.
A portion of Shoutable’s revenue from launch will be donated to the National Breast Cancer Foundation for each @Shoutable mention or tag on all social media platforms.