With a new trademark application Twitter Inc TWTR Account created by National Basketball Association Shows that the league is still years ahead of other sports leagues in recruiting the league Web3. This is the meaning of the latest news.
What happened: The National Basketball Association recently announced “Association.”
The news is share By trademark lawyer Josh Helben Of the Gerben method on Twitter. The April 6th filing will be listed using the name “The Association” associated with game tickets, game programs, trading cards, etc., and will also highlight non-fungible tokens in the filing.
In addition to trademark applications, the NBA also Dedicated Twitter handle When discord For what it is branding “NBA x NFT.”
“Welcome to NBAxNFT. We’re introducing everything that basketball and Web3 intersect, including NFTs, games, and the Metaverse,” the account tweeted.
Related Links: Live Nation Launching NFT: What Investors Should Know
Important reason: The new trademark and Twitter account will follow several NFT and cryptocurrency initiatives implemented by the company.
NBA Dapper Labs Create an NFT based on the in-game “moments” of the NBA player. The league was the first of four major sports leagues to launch player NFTs on a large scale, and the NBA Top Shot was one of the most successful NFT projects in the last two years.
New trademark applications and Discord are unlikely to upset Dapper Labs’ current plans and could strengthen the league’s position in the NFT space.
Several teams and individual players have also launched their own NFTs.
One of the most exciting areas of new trademark applications is tickets. This can significantly increase the NFT space. TicketmasterUnit of Live Nation Entertainment Co., Ltd. LYVIs the NBA’s official ticket partner.
Ticketmaster launched several NFL-themed ticket NFTs last season. Perhaps the mention of new trademarks and tickets could mean that fans will get more NFT tickets for the next season.
LYV Price Action: According to Benzinga Pro, Live Nation Entertainment’s share price rose 4.22% to $ 112.92 when it was published Wednesday afternoon.
Photo by JC Collidon of Unsplash
