As more sports teams immerse themselves in business and the use of non-fungible tokens (NFTs), Sport Techie chats with Sweet CEO and founder Tom Mizzone to discover how Sweet is established in the market. Sweet works with sports teams and brands to help create unique customer experiences.
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What led to the creation of Sweet? “The original vision was to provide value to the engagement consumers make for their teams, musicians, and the brands they love. It quickly turned into this opportunity with digital collections to authorize and enable teams. Work with NBA teams, hockey teams such as Blackhawks, Knicks and Cabs, and F1 groups such as Red Bull Racing and McLaren Racing to create and sell digital collections to their consumers and Find a fascinating experience. “
How does Sweet work? “Brands, teams and leagues are coming to Sweet. We have digital collectibles, souvenirs, trading cards and games that can be acquired and stored in consumer-owned blockchain wallets with content and IP. Helps convert to components. Uses blockchain technology to verify the authenticity of digital art or digital media. It may be the video moment of a hockey game. It may be from McLaren. For example, we adopted an F1 car and leveraged it for 22 3D components. We help these brands bring them to market. Consumers like this to their teams and brands. It has an affinity and loves to collect. It’s really like the collectibles industry moving into the digital world. It’s a memorial to you being a baseball card guy or getting used to the game early. Once you have a T-shirt, we help the team bring it into the digital world. “
Who are the investors in Sweet? We have raised over $ 40 million. Some of our major investors are sports and entertainment people, such as the Blitzer group on the sports side. A group like World Media, more on the capital side. One of our biggest investors is Animoca Brands on the Metaverse side of NFTs. They are based in Hong Kong. “
What problems does Sweet solve in the market? “Our company creates more opportunities than solving problems. Given the idea that consumers want to own and collect things from their favorite brands and teams. Historically, it’s physical. There was a whole new world of collections and engagements happening now in the digital world. We have this nasty brand about collectibles, digital collectibles and NFTs. We help you navigate your market development strategies. We work with brand partners and teams to help them enter the market with attractive strategies that are fun for consumers. They are a new source of revenue. And also creates this notion of permanent loyalty to collectibles not found in the real world. The idea that I can bring digital souvenirs to market, and that changes over time. As you go along, you can generate permanent income. It’s a real opportunity for teams and leagues. “
Sweet CEO and founder Tom Mizzone
How is Sweet different from its competitors? “There are many NFT platforms, or irreplaceable token platforms. Lots. I think most of them are focused on some traditional market. For example, if I go to OpenSea, I Consider them as competitors or have an NFT marketplace on Crypto.com. Most of those platforms are really focused on listing collectibles in a one-time sales model. Go to the website, find what you want and buy it. In fact, another way we did was to create these extensive distribution models. Macy’s Thanks Giving Day Parade We conducted a Macy’s program to deliver 9500 NFTs during the live broadcast of. We implemented a program for OnePlus mobile phones. In this program, 10,000 tokens were charged through online social gifts. Cavs was charged at the venue. Please consider Sweet to be clearly unique in the way it brings the NFT program to market and the flexibility of its delivery model. “
What milestone has Sweet achieved or will it be soon? “We expect nearly 12 NBA teams to be working on the platform soon. Two of the largest F1 teams, Red Bull Racing and McLaren Racing, are in attendance. A large amount of inbound in the general sports category as a whole. There’s a trading flow. As a milestone, it’s going to be a breakout year for Sweet in terms of revenue and what we’ve earned, but what we’re most proud of is gaming and how. It enables brands to do their own things in this area of facilitating engagement. It’s not just about revenue. It brings consumers and fans into the platform in a fun and engaging way, and other intangible aspects. How to create it. For example, promote ticket sales or use Burger King to drive new box sales and restaurant traffic. Not only will the platform be profitable, but the NFT will We are truly proud of the milestones and new frontiers we are breaking in terms of what we can do. “
Users can access Sweet, use a standard credit card, buy digital collectibles from Knicks and put them in their blockchain wallet so they don’t know anything about cryptocurrencies.
How about Sweet scaling? “Part of our secret source is the platform we built and the technology we built into it. This is the infrastructure that allows teams to do more ingenuity on a larger scale. A true differentiator in the field of Sweets that has spent more than two years building on. For example, using Cavaliers, we launched a locker collection experience that allows you to claim NFT lockers on the first launch of your program. We cast and distributed 100,000 lockers in a few days. It requires a huge amount of infrastructure, optimization and efficiency of know-how. Allowing brands to distribute these on a large scale. We built this excellent model and platform. The space is very different. We continue to expand on the platform we built, based on the technology we built, centered on the distribution model that brings it to market. I am. “
In addition to his work at Macy’s Thanksgiving Day Parade and McLaren Racing, Sweet expects “nearly 12 NBA teams to work on the platform right away.”
Is Sweet targeting only NFT / crypto space, or does it pursue a wider audience? “Growing at an incredible rate. Every article predicts growth and the market size of this space continues to grow. You have to make it easy. NFT 1.0 was very complicated. You had to connect an NFT wallet, you had to know how to buy crypto, you had to buy crypto, You had to fund gas rates. One of the things we really did well was to make it very easy for new participants to join. T-shirts online If you can, you can buy NFTs on the Sweet platform. We have placed this beautiful kind of candy shell throughout our consumer experience. I would like to explain that Apple has these beautiful products. It’s aesthetically pleasing and very easy to use. But underneath it is a lot of complex textbook technology, which is exactly what we built. Users access Sweet and standard. You can use your credit card to buy digital collectibles from Knicks and put them in your blockchain wallet so you don’t know anything about cryptocurrencies. We’ve made this very simple for a wide fan base. It will ultimately be an opportunity for the team as it can accept and involve more people. The data show that more consumers want this. They own it. Want to collect, want a complete set and have all these fun, gamed experiences. But it has to be easy. It’s number one. Second, I love this technology. The foundation of cryptocurrency purists is increasing. You want to be friendly and able to attract a new audience to your teams, leagues and athletes. Doing so will attract new participants. It’s just as important as that. “
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