Finally, sophisticated art for diverse expression and philanthropy
Despite what you’re hearing, NFTs aren’t dead! More companies, content creators and artists are trying to introduce their brands and art to Web3, but this time they have an important cultural purpose.
What exactly is an NFT?
If you don’t understand NFTs, you’re not alone. NFTs (Non-Fungible Tokens) are simply digital assets that can be treated like physical assets. Like paintings, NFTs are displayed, shared, borrowed and sold in cryptography (mainly Ethereum). Delivered as videos, sounds, images, and even tweets.
People often question that point. Someone can take a screenshot and do the same. However, you can make a copy just like a painting. This is not the same as owning the original. Original ownership is verified on the blockchain, a distributed database that stores information in digital form.
Only about 30% of Americans know NFTs, and content creators add value to their work, have digital data of ownership, and make up a certain percentage of the third party involved in selling art. You have the opportunity to throw it away. This is a summary of what Web3 is doing, and there are no more intermediaries. Internet users have the opportunity to buy and sell their content directly to their viewers.
As the world digitized during the pandemic, there was no business as usual. Some had the opportunity to work from home, while others were less fortunate but stayed at home with only their hobbies remaining. Artists, musicians, designers and other creatives were allowed to show their talents online. Apart from social media, more important opportunities to profit from NFT spaces have blossomed.
Forbes contributor Rebekah Bastian talked about the comprehensive potential of NFTs on the part of artists and designers: “Through NFTs, a wider variety of artists can get exposure without going through traditional gatekeepers. I will. ” Finally, it allows diverse artists to make a living from their art, abandoning the stereotypes of “hungry artists” and expanding the art community into a fair space.
Let’s look at the past, present, and future. Back hundreds of years ago, women and other minorities often appeared in art, but were rarely recognized as artists. An artist, Frida Kahlo, made a headline in her time. She was a Latin American, a member of the LGBTQ + community, and one of the most famous female artists of the 20th century. Carlo had fame and success, but not artists with similar backgrounds. Currently, some NFT collections are aimed at helping women, the LGBTQ + community, or indigenous artists.
Crypto Chicks has created a collection that “reflects the individuality and uniqueness of every woman.” Each CryptoChick is a randomly generated woman with unique features and styles. Each one sold is unique and helps women embrace their differences.
Traditional art still lacks this sense of inclusion. According to statistics, 87% of the artists whose works are exhibited in museums in the United States are men and 85% are white. Also, NFTs seem to be widely investigated, but according to a Finder.com survey conducted in September 2021, only 29.4% of Americans are aware of NFTs, and only 2.84% of Americans are aware of NFTs. I own an NFT. Men may own almost four times as many NFTs as women in the United States, but when compared to the traditional art gap, they seem to be heading in the right direction.
The elimination of traditional art has also influenced neurodiversity artists. An online community called ARTXV supports and celebrates neurodiversity artists. With the discovery of new perspectives and the world of art, artists with disabilities no longer have to worry about barriers to the world of art. The website says, “We do not have access to the traditional art world. Due to physical inaccessibility to the venue, social exclusion from the art world’s elite circle, and even filling out long applications considered by art institutions. It’s up to work. ” Another way to express something bigger and better, art!
Statistics and numbers don’t lie. This digital art movement in the Web3 space is a space that everyone can participate in. Of course, there is always room for improvement, and while NFTs do not replace traditional art, they can certainly set the standard for the demands of diverse artists.
The good news is that NFTs aren’t the only ones. Brands, content creators and artists are exploring NFTs and educating their audience in that space. Would you like to explore this opportunity for everyone to join the creative community while practicing inclusion and diversity in branding?
Today, leading brands are already using NFTs to connect with their viewers and promote support for a variety of purposes by adding digital collections and loyalty tokens that lead to exclusive experiences and products. Coca-Cola, a brand already known for its nostalgic collections, has released an NFT collection called Coca-Cola’s Friendship Loot Box. Auctioned at the OpenSea Marketplace for over $ 575,000 for the benefit of Special Olympics. Givenchy Parfums has launched an NFT to support LeMAG Jeunes, an association that supports LGBTQ + youth. They partnered with activist artist Amarsin, a member of the Kapurthala royal family, to raise $ 128,000 in just two seconds after listing the collection.
Artists can explore opportunities in NFT spaces and ultimately get barrier-free opportunities. Companies like Coca-Cola and Givenchy can help bring their brand into a more sophisticated digital art space, support a variety of purposes, and disseminate something that shapes today’s digital art culture.