Mark Zuckerberg said Meta will add NFTs to Instagram Engadget When The Daily Beast.. He didn’t explain exactly what it would look like, but during a session in South by Southwest, he said, “Over the next few months, I’ve been able to bring in some of the NFTs and over time. Hope to be able to build things in it with. Environment. “
There were rumors that this was coming. Last year, Instagram lead Adam Mosseri Said The team was “actively investigating NFTs”, but there was no actual announcement. In January, we heard reports that the Facebook and Instagram teams are working on NFT integration. The report describes the ability to use NFTs as profiles to create NFTs on the platform and the ongoing discussion of creating marketplaces.
These first two features are in good harmony with what Zuckerberg mentioned on stage, but the implications of creating an NFT on Instagram aren’t clear yet. Can you sell popular posts as NFTs? Or a mint NFT that acts as a path to show people a particular story? Meta hasn’t said it yet, but the mint feature doesn’t seem to come further. A large rating of a site like OpenSea could make it an attractive business venture, but it seems that the marketplace idea could be even further away as it doesn’t seem to be directly referenced by Zuckerberg. ..
Of course, there is also a Metaverse angle here. Zuckerberg reportedly talked about casting Avatar’s clothes as an NFT and taking it “between different places.” Zuckerberg previously talked about NFTs and the Metaverse and said he could see them as part of the governance of the digital world. Now he seems to think of them as digital objects. This was previously raised by Meta.
“Many technical things that need to be resolved before it happens will happen really seamlessly,” he said on Tuesday. First, Meta needs to make sure that the objects are properly integrated into different platforms. Not particularly easy.. Also, in reality, you need to build a metaverse for it to occur (this looks like a small technical hurdle).
Instagram is not the first major social network to integrate NFTs. Earlier this year, Twitter introduced the ability to set some user-owned NFTs as profile pictures. It will then be displayed as a hexagon and anyone interested can click to see the NFT metadata. Given how often TikTok’s features are mostly carbon copies on Instagram, it’s not surprising to see Meta’s photo-sharing (ie “entertainment”) apps do the same.
