Prada’s hottest products aren’t the ones you can touch.Like other brands, the luxury label has found success with its digital collectibles, with perhaps 3 of its most exclusive Timecapsule NFT collections to date. I am releasing my second installation. This time, NFT holders will be given access to Prada Travel in Milan and an exclusive invitation to the brand’s Milan fashion show in September.
Timecapsule is an online event held on the first Thursday of every month. In the meantime, people will be allocated a 24-hour window to access limited-edition Prada products and their corresponding NFTs. His previous Timecapsule collections (one released in his June and one in his July) sold out quickly.
A one-of-a-kind experience — As with past Timecapsule drops, future collections will include gender-neutral physical products. In this case, shirts made from upcycled fabrics from Prada’s archive of luxury textiles, each with his NFT. Limited to 50 pieces available, each boasting a unique serial number and redeemable for associated NFTs.
None of Prada’s Timecapsule shirts look the same. Crafted in black poplin, each top features a Frankenstein-inspired print by artist Jeanne Detarante, silk lurex brocade with floral motifs, and silk lamps from the brand’s archives of his 1920s, including his textiles. , adorned with his carefully selected Prada fabrics. All designs are adorned with Prada’s Lattice badge and modified to feature graphics created by OMA Studio.
From NFT to Fashion Week — What’s more exciting than a one-of-a-kind Prada shirt is a one-of-a-kind Prada experience. The brand’s Timecapsule NFT owner will be granted access to the ‘Complete Prada Journey’ in Milan and an invitation to the Prada fashion show in September, regardless of the NFT’s collection or launch date. You can receive it. Those who already own one of his Timecapsule NFTs will be given priority access.
For a secure and easy-to-use experience, each Prada NFT will be issued on the Ethereum infrastructure. The Aura Blockchain Consortium “will provide the underlying NFT solutions and technology,” the press release added.
Prada’s limited-edition shirts (and corresponding digital collection) will be available on the brand’s website on August 4th. Details about NFTs and privately accessible events will be shared on the Prada Crypted Community on Discord under the theme of exclusivity for the collection itself.