Cricket-focused non-alternative token (NFT) initiative Rario and technology company BlockTrust have partnered with the Australian Cricket Association (ACA) and Cricket Australia to launch branded digital collectibles and play-to-earn games. .. The project is managed through a consortium led by two platforms, including ConsenSys and Amazon Web Services (AWS).
NFTs represent dynamic current and past highlights of cricket games that can be collected and exchanged between fans. In addition, this project will feature games where collectable owners can play with each other. We are also considering using video NFTs as a coaching tool for children who are beginning to participate in cricket.
We will partner with both Cricket Australia, the national sports supervision organization, and ACA, the Players Association, to license the platform to intellectual property. Therefore, the historic moments of international cricket and national league highlights appear in the collection. This arrangement creates a “one-stop shop” for Australian cricket goods and reduces the chances of conflict of interest between ACA and Australian cricket in this sector.
Cricket is the country’s most popular national sports team, with the 2019 ICC Cricket World Cup match between Australia and Pakistan gaining nearly 11% of the audience, with an average number of views for each game broadcast on Fox Australia of 1. Over 88,000 times per game. In addition, the Australian Cricket Big Bash 2020-2021 series was the most watched series on record.
“A deep connection to the game’s past, fan passion, and the appeal of Australian cricket players to spectators around the world, NFT integration is another way for fans around the world to participate and participate in the sport. That means, “says Cricket. Australian CEO Nick Hockley. “This is just the beginning. There is no doubt that building this exciting partnership will bring tremendous benefits to fans, players, and the sport itself.”
Lario already has multiple licensed cricket deals, including the Caribbean and Sri Lanka. The platform uses an Ethereum compatible polygon blockchain. BlockTrust is an on-site joint venture partner in Australia. ConsenSys probably provides the infrastructure.
When it comes to Lario’s cricket goods competition, the biggest player is Fan Craze, backed by Dapper Labs, a partnership with the ICC on cricket highlights. Last month, there were rumors that FanCraze had raised $ 100 million.
