Salesforce Inc. is entering the non-fungible token business with the announcement of NFT Cloud, a service that allows brands to create and sell NFTs that represent virtual items such as artwork and game objects.
Announced alongside other new Customer 360 services, NFT Cloud is being marketed as helping brands extend their customer experience to the Web3 environment in a sustainable and reliable way. According to Salesforce, this service allows brands to create, manage, and sell NFTs directly on the Salesforce Customer 360 platform. The platform allows brands to securely connect customer data and gain a 360-degree view of the customer’s physical and digital world.
The service is said to bridge the physical and digital experiences by allowing brands to use integrated data to join new communities in their own way. The ability to use Salesforce to create NFTs and sell them in existing commerce is claimed to increase loyalty to virtual connections. The service also supports audited smart contracts backed by trusted platforms.
The NFT cloud is designed for sustainability and does not support energy-wasting proof of work blockchain. Salesforce claims to reduce emissions by 99%.
“The NFT cloud is about helping customers create, manage, and sell NFTs. Of course, it’s not all code,” Adam Caplan, Senior Vice President of Emerging Technologies at Salesforce, told TechCrunch. “That is, it’s very easy on our platform and we can abstract all the complex technologies in it. [new] The world of web3. “
Salesforce was first reported to be working on a plan to release a cloud service for NFTs in February. Salesforce Co-CEOs Marc Benioff and Bret Taylor are said to have talked about NFTs at an online employee event, and other Salesforce employees have talked about NFTs before.
“Pioneering brands search for utilities through NFTs,” said Mathew Sweezey, Salesforce’s director of market strategy, in a December blog post. He also mentioned the release of NFTs by TimeUS ALLC as a good example of both collectibles and utilities. Benioff owns Time magazine.
Timing is everything and Salesforce may find an aggressive audience in the NFT cloud, but the service is offered when NFT sales are declining rapidly.
Bitcoin.com reported on June 6 that monthly NFT sales were down 65% from last month. NFT sales of $ 4.6 billion were recorded last month, but only $ 1.59 billion were settled in the last 30 days. A similar decline was seen in The Block data.
Photo: Wikimedia Commons
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