Tourism organizations in Portoros, a summer resort on the Adriatic coast of Slovenia, have decided to use non-fungible tokens (NFTs) to promote their destinations. This project represents the digital component of this year’s campaign to attract visitors to the region.
Portros tourists collecting NFTs and winning prizes
Immediately after the Slovenian Tourism Board (STB) issued the “sLOVEnia NFT” last month, Portoros, located in the municipality of the southwestern part of Pyran, became the first resort in the country with its own non-fungible token. The main goal of this initiative is to introduce the two coastal towns as progressive, digital and sustainable destinations, local media reported.
“The door to the Metaverse will be opened and this will be a new market for future generations,” said Alexander Valentin, director of the Portros Tourism Association, in a presentation dedicated to Portros innovation. It is reported that it was.
The new “Destination NFT” aims to win the loyalty of the visitor. Tourists can collect 3 tokens from 3 different collections by performing 3 activities: participating in prize games, subscribing to newsletters, and sharing stickers on Instagram with the resort’s @portorozpiran account. You can use 100 NFTs in each collection.
On April 20, Slovenia launched a campaign under the “We Are Here” flag in six countries: Italy, Austria, Germany, Hungary, the Czech Republic and Slovenia. It aims to spread the country’s presence as a travel destination to more markets. Nine tourism service providers are participating, and more will be attending, according to the Primorske Novice press.
In addition to entering the world of cryptocurrencies through NFT initiatives, Portoros and Piran are also increasing their promotional activities on social media. The town recently joined the short-form video platform Tiktok, the publication revealed.
In recent years, Slovenia, a small Bitcoin-friendly country, has established itself as a leader in the adoption of cryptocurrencies in Southeastern Europe. Thousands of cafes, restaurants, hotels, hair salons and sports facilities across the country accept a variety of cryptocurrencies. Last fall, Ljubljana authorities began public consultation on a bill to regulate crypto taxation.
Do you expect Slovenia and other resorts in the area to issue NFTs for promotional purposes? Please let us know in the comments section below.
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