These days, non-fungible tokens, or NFTs, are all the rage. Blockchain analytics firm Chainalysis Inc. estimates that the NFT market will exceed $ 40 billion in 2021, with celebrities such as Paris Hilton, Lindsay Lohan, Snoop Dogg, Ellen DeGeneres, Cara Delevingne and Kate Moss outbreaks.
It seems that NFTs are coming to Sonoma County now. Last week, Guerneville’s Big Bottom Market announced the release of a series of NFTs celebrating its 11th anniversary this year.
“It sounds interesting, but what exactly is an NFT?” You might ask. The simple answer is: Non-fungible tokens are essentially unique digital form of art that can be part of photos, videos, and even music and cannot be duplicated. (Unlike alternative items and currencies like US dollars and Bitcoins, NFTs cannot be exchanged or exchanged for other items or currencies of exactly the same type or value.) NFTs are bought and sold online. (Often uses cryptocurrencies)) And it is recorded in what is called a blockchain, which is a digital ledger of transactions.
The most expensive NFTs sell for millions of dollars, but they can also be free. And that’s the case with NFTs in the big bottom market. If you are interested in getting a Big Bottom Market NFT, you can visit the restaurant page on the Cent social network platform and subscribe to the page to create an account. All accounts are automatically assigned a crypto wallet that allows owners to collect restaurant NFTs for free. The new NFT is released weekly and works like a digital coupon that offers discounts to owners at the Big Bottom Market.
Big Bottom Market co-owner Michael Volpatt has announced the release of NFTs on Instagram. He believes the Guerneville market is the first restaurant to test NFT’s marketing capabilities in Sonoma County, and perhaps the Bay Area.
“I’ve always adopted new technologies early,” says Volpatt. “Using the NFTs we offer for free helps to drive what we are doing.”
The first NFT on the Big Bottom Market is a photo of the Parson Jones Tree, the tallest tree in Armstrong Redwoods State Nature Reserve in Guerneville. Collect it and you’ll get a 50% discount on soft French rolls of roasted garlic and herbs, huberty cheese, arugula, garlic aioli, and homemade jalapeno ham on the restaurant’s popular Person Jones sandwich.
When the new Big Bottom Market NFT is released, you will not be able to collect NFTs from the previous week. Old NFTs will no longer be published and will only remain in the subscriber’s wallet that they have stored for storage. They have an NFT forever and can redeem it at any time.
Subscribers can expect NFTs to be linked to pictures of many hungry-inducing foods, including one or two biscuits. (Big bottom market biscuits became Opla’s “Favorite Things” shopping guide in 2016.) But don’t be surprised if wine comes out regularly. (Yes, NFTs are also appearing in the wine industry.)
“NFTs are an innovative and fun way to celebrate our success and give back to our customers who have supported the market since its opening in 2011,” says Volpatt. “I hope fans will collect NFTs and exchange them for delicious deals over the counter.”
Big Bottom Market, 16228 Main Street, Guerneville, 707-604-7295, bigbottommarket.com