Prince once said, “Time doesn’t exist. Clocks exist. Time is just an agreed structure.” The same is true for digital artwork and NFT ownership. Can I really own something that has been duplicated thousands of times, and in some cases millions of times, online? You can, because we all agree that you can.
Recently, TAG Heuer has made history by leveraging its renowned craftsmanship to provide these two theoretical configurations with software updates to the ConnectedCalibre E4 collection. The company announced an update in June. This will allow watch owners to view the NFT artwork directly on their wrists.
A new TAG Heuer software feature called Lens allows you to connect cryptocurrency wallets such as Metamask and Ledger Live to display one or more NFTs on a connected watch. Lens supports both still images and animated GIFs and plays as an infinite loop. Verified NFTs are displayed as hexagons, with a cloud of particles gravitationally moving around the image. This will prove that the NFT displayed on the watch is genuine. However, the person trying to prove should be familiar with this feature.
And since it is still a watch, the lens has a “new conceptual design” and the wearer can know the time “with triangles and circles representing hours and minutes”.
For those unfamiliar with technology, NFTs (non-alternative tokens) are digital assets, and their ownership is recorded in a decentralized digital ledger called the blockchain, which is the same technology that drives cryptocurrencies. NFTs can be anything from free throw lines to Michael Jordan’s GIFs that dunk into digital artwork.
NFTs and blockchain technology are monumental to both creators and collectors of digital art. Creators can now receive the same rewards as traditional artists. And because you can verify their authenticity, their digital artwork becomes more valuable and attractive to collectors.
Digital collectors can now display their art directly on their watches.
This feature is new to this kind, but the idea of wearing pop art on the wrist is not new. Mickey Mouse has beautifully decorated the face of watches from 1933 to Timex to Rolex. Apple Watch has many features. There is no native support for displaying validated NFTs, but you can customize the display.
TAG Heuer is not the first luxury brand to adopt blockchain. Gucci, Louis Vuitton and countless other people have launched NFTs and the results are mixed. However, by adopting blockchain technology as the foundation for the future, TAG Heuer falls into the same category as other leading manufacturers. Fendi has partnered with Ledger to develop a gorgeous hardware cryptocurrency wallet, and Samsung has launched an integrated NFT marketplace to add to the gorgeous ones. Brands, including TAG Heuer and its parent company LVMH, have begun accepting cryptocurrencies.
In a sense, this release is a logical advancement of the Heritage brand 162 years ago. Founded in 1860, Heuer remains at the forefront of the industry with innovative technologies such as the first stopwatch, the first self-winding chronograph movement and the first luxury to accurately measure 1/100 second increments. Invented. Smart watch. Astronaut John Glenn wore a Heuer watch in the first orbit of the Earth.
On the other hand, this is a departure. Most of the company’s innovations focus on precision and performance, favoring watches among pilots, divers, and other consumers where precision is paramount. There is no practical reason to display a looped GIF with proof of ownership on your watch other than notifying you of the status of the device owner. However, for the sake of fairness, many innovations in horology, including the invention of the wristwatch, were initially considered insignificant. The first wristwatch was treated as a jewel and was almost exclusively owned by women.
And practicality isn’t really important to the NFT crowd. Companies like Atomic Form and Infinite Objects are working to integrate NFTs into the traditional way we experience art, while others are trying to integrate NFTs into our daily lives. Is adopted.
Users with a premium Twitter account can view the verified NFT as a profile picture. People interact with NFT artwork in video games. Others display NFTs as expensive screen savers on dormant computers and smart TVs, and serve as display art until someone clicks to wake up the device. This means that you often experience breathtakingly expensive works of art, much like you experienced a flying toaster screensaver in the early 90’s.
This destructive approach to art and currency is the founding spirit of the crypto community. Perhaps displaying an 8-bit punk avatar worth over $ 170,000 on a watch manufactured by one of the most respected heritage brands on the market fits perfectly with that spirit.
Owners of the TAG Heuer Connected Calibre E4 will have access to new features via a free update on the Apple App Store (updates will be available to Android soon). Interested parties can learn more about TAG Heuer’s NFT watches.