Alexander SC Lower, the grandson of the artist Alexander Calder and the chairman of the Calder Foundation, is a self-proclaimed NFT skeptic. By the time he spoke with TRLab founders Xin Li-Cohen and Audrey Ou at Art Basel Miami Beach last December, he had made many suggestions for the potential of Alexander Calder NFT. It was then that something was finally clicked.
“It didn’t make sense to digitally duplicate existing art,” Rower told Artnet News. “It seemed really boring.”
So this week, the Foundation is announcing something else. Working with TRLab, which aims to bring the credit of a good art world to NFT spaces, the Foundation teaches the public about Calder’s art, mysteries art history, and perhaps Web3 designed to make money. Announcing an interactive platform. Calder’s IRL saving work is done in the middle. (In particular, TRLab co-founder Xin Li-Cohen Christie’s Part-time Vice Chairman offered the highest bid for Calder ever sold at auction in 2014. )
Called the Initiative, the Calder Question is described as an “interactive educational gathering journey that challenges participants’ assumptions.” It was the only opportunity to gain a better understanding of Calder’s art and collect a limited edition NFT specially created for the project. “
The mechanism is as follows.Creators have planned an online educational journey to begin Focusing on Calder’s life and work, he sets the stage for participants to explore four of his distinctive art forms: mobile phones, early abstractions, figurative wire sculptures, and sounds. Made work.
Participation is free, but each user must have a crypto wallet to request a participation token and proceed with the process. There you will encounter collaboration and designed challenges. Introducing the artwork of the Foundation collection.
Participants gradually “unlock” more access Exclusive benefits and rewards, including rarely signed ones Books, rare collections, and limited edition NFT series It will be announced this fall at the start of the project. There will also be some virtual and face-to-face events By Rower and the Foundation team.
At the end of the program, a selected number of participants A person who completes all levels Eligible to participate Rower for a guided tour of Calder’s carefully preserved studio and private residence in Roxbury, Connecticut.
Revenue from NFT sales is used to establish new ones Calder Artwork Conservation Fund around the world. But Rower says that even if the project doesn’t make money, it will be happy (especially given that it will be launched during a cryptocurrency crash). “We don’t care about the economic nature of NFTs and are interested in connecting with people,” he said.
Early registration for The Calder Question begins today. All prospective participants are also encouraged to follow TRLab. twitter Or discord for updating. Calder super fans have the opportunity to peep early by earning tokens that prove their participation in special online and face-to-face events.
“I think this is an example of a new kind of NFT experience,” Ou told Artnet News. She said the price of NFTs would be in the thousands of dollars, but she refused to provide specific figures.
“Calder was a very original and very advanced artist,” Rower said. “I mean he invented the whole medium [of art]..If my grandfather was alive today, I’m sure he’s involved in this new area [of NFTs] Because it is multidimensional. That’s exactly what he was working on. “
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