In honor of The Halal Guys’ 100th opening, the brand offers loyal customers who have dine at the restaurant with over 100 visits to the Century Club, including a dedicated NFT for the original food cart. ..
This program recognizes long-time guests with a variety of perks and special gifts. Other benefits include stolen goods, Century Club coins, and 3D print carts.
Non-fungible tokens (NFTs) are unique tokens stored on the blockchain, a type of digital ledger. NFTs can be sold and traded by anyone who owns tokens in various digital marketplaces. NFTs are non-exchangeable units of data that are easily identifiable and are usually associated with photos, video, and audio. Holding an NFT gives the owner exclusive access to these files. This raises interest because the number of releases in a collection is limited. Generally, the more exclusive the NFT, the higher the cost.
The popularity of NFTs has skyrocketed more than last year, attracting the attention of major brands such as Papa Johns and McDonald’s, as well as smaller chains such as Chick’n Cone.
“I felt that the NFT offered an interesting juxtaposition of well-known old school carts of the same kind, with a modern twist in 2022,” said Andrew Eck, vice president of marketing for The Halal Guys. I am saying. “I’m paying attention to what some other concepts are doing in this area of the industry … I thought it might be a cool way to bring The Halal Guys to the world.”
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Eck sees the recent rise in interest as a great opportunity to incorporate digital tokens into a brand’s marketing strategy. Since this is the first survey into the fast casual Metaverse, Eck is focusing on the effectiveness of the campaign.
“I very much believe in the world of using cryptocurrencies, NFTs, and blockchain technology,” he says. “I think it will be a part of our lives in the near future.”
According to Eck, The Halal Guys are working on promoting Century Clubs in the same way that American Express does with black cards, choosing an exclusive angle rather than promoting on different channels. I am. We expect The Halal Guys to encourage their participation through private social media profiles and reviews, rather than dropping marketing costs.
He believes that the crypto and digital worlds will play a major role in the field of quick services in the coming years, but Eck quickly admits that the meshing of the two worlds is still in its infancy. .. He states that innovations need to be introduced with some technological advances, such as making them more accessible and less complex, before something like NFTs can be accepted by the masses.
