Ubisoft’s official entry into the world of non-fungible tokens is not at its best. Announcement was dumped in the trash by fansAnd the company’s “garbage” NFT Almost ignored at release..In a new interview with the Australian site finderBut Ubisoft says we are responsible for this, not them.
A special interview to watch, From top to bottom. For example, it starts with:
On December 7, 2021, Ubisoft became the first well-known game developer to make a public entry into the NFT space.Launch of Ubisoft Digits, NFT, and Quartz platforms did not work well. Gamer feedback was negative in that it was aggressive. As gamers want to do. The big name of the game press was also lukewarm in their analysis. In any case, this was a milestone in the game, but the media obviously didn’t want to get the reader’s anger.
understood. And by the time you get into “In fact, I’m excited about the launch of Quartz and Digit,” you’ll probably know where this is heading. All are softball opportunities for Ubisoft’s Strategic Innovations Lab VP Nicolas Pouard and Ubisoft’s Blockchain Technical Director Didier Genevois to clean the air and market the much-anticipated Quartz campaign.
But instead of appealing to users, Pouard decided to tell us that we were all wrong. In fact, this is great.
I don’t think gamers understand what the digital secondary market brings. For now, due to the current situation and circumstances of NFTs, gamers really believe that it is just a tool for destroying the planet first and then guessing.But we [at Ubisoft] The first thing I’m watching is the endgame. The final game is to give the player the opportunity to resell the item after the player has finished using the item or after playing the game itself.
So it’s really for them. It’s really beneficial. But they don’t understand it so far.
This is also part of the game paradigm shift. The transition from one economic system to another is not easy to handle. There are many habits you need to oppose and many of your deep-seated ideas that you have to shift. take time. We know that.
We absolutely get it, Nicholas, and we want It has nothing to do with it.. This is said to be a sale from someone in the crypto space. Because it has the same dangerous and soulless traits. I want to turn everything into a market, something that even your leisure can do, and by divine rights It needs to be commercialized.
Of course, he wants Ubisoft to push this forward., And “giving players the opportunity to resell items” is an important statement here. Their main source of money in this area is not just the sale of NFT items, but the cuts that are earned each time an item is sold and resold. Infinite money to literally do nothing. Living a dream.
Many companies, including major video game publishers, have been in the market for the last 12 months for exactly this reason. It’s stupid, but it’s usually explained by the fact that it’s a fad with quick money-making from suckers, and in fact, public companies don’t want that action.
However, Ubisoft’s efforts are at a completely different level. There is some misunderstanding commitment to causes not seen by other publishers. Whenever I hear that developers predict that NFT will drive “the wedge at the heart of the industry”It’s a place like Ubisoft Management and workers are so far separated on this issueI think first.
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