Domaine du Comte Liger-Burgundy Berea is ready to launch the 2020s.
April 25 – Wokenwine, the new WINE + NFT platform dedicated to wine, today announced its ambition to be a key player in this rapidly developing market. Wokenwine aims to be the first global wine lovers community to trade in a fair, transparent and ethical ecosystem. Wine lovers can concentrate on the only joy of drinking the finest wines made by the great winemakers.
Popular blockchain technology guarantees the fidelity and security of data records and creates trust without the need for a trusted third party. With all this in mind, the concept of Wokenwine is that each bottle registered on the platform has its own identity by creating an NFT.
Valéry Lux, CEO of Wokenwine, said: The current market can be unfair to winemakers. They produce their wines and work hard, but they are barely rewarded for it. There is no doubt that they should be rewarded for their wonderful talent. “
Domaine du Comte Liger-Belair, located in Vosne-Romanee, Burgundy, has already announced its intention to sell the entire 2020 vintage piece on the NFT via the Wokenwine platform.
Count Louis-Michel Liger-Belair: “We need to give wine lovers confidence by returning integrity to traceability and fighting counterfeit products. Selling wine through NFT not only achieves this. It is also a way to put the management of wine traceability in the hands of wine producers. “
The Wokenwine platform will only be available in June 2022, but the team has already begun numerous negotiations with prestigious domains in France and abroad. Wokenwine is managed by a strong team dedicated to leading the revolution in the wine world, thanks to a platform that enables us to eradicate fraud through technology.
As Chief Executive Officer, Valéry Lux is a private equity investor and asset developer in Europe and Singapore with a focus on asset management with over 25 years of sales and trading experience. Valerie loves wine and is passionate about new technology blockchains.
As Chief Operating Officer, Raphaèle Hervé Marraud de Sigalony has excellent artistic expertise. She worked in this field for 15 years, especially at Christie’s Hong Kong, which specializes in Chinese porcelain. She has a very good knowledge of the Asian market and supports the fashion industry’s online marketplace, Vestiaire collective, with 5 million enthusiastic buyers and sellers trading luxury goods to launch in the Asian market. Made it possible.
As Chief Technology Officer, Valérie Engel worked on development projects in the IT field for 10 years before deciding to become an entrepreneur. She ran several companies in Europe and Singapore. She has honed her skills in asset management, legal and tax issues.
The company also has the ambition to connect the world of wine and art by inviting contemporary artists to propose original works. In the short term, interconnection with the Decentraland type metaverse is planned.
About WOKEN WINE
WOKENWINE aims to be the world’s first community of wine lovers to trade in a fair, transparent and ethical ecosystem. Wine lovers can concentrate on the only joy of drinking the finest wines made by the great winemakers.