WWE hopes to secure some extra cash and arouse fan enthusiasm with the first sale of an NFT featuring top stars in wrestling entertainment companies.
WWE, along with Fox Entertainment’s Blockchain Creative Labs, will launch its first NFT (Non-Fungible Token) sale on Friday, June 3rd at Moonsalt, WWE’s official NFT marketplace. The limited edition collection consists of over 10,000 “NFT flips”, each featuring a WWE superstar tied to Hell at a cell event. The event will be broadcast live on Sunday, June 5th at NBC Universal’s Peacock in the United States.
NFT Flip will be sold in three “cases” at WWE Moonsault Press, randomized with mint, and sold for $ 30 per case. This means that this sale can cost you more than $ 100,000. A few days after Hell in a Cell, each NFT flip is transformed to show a 10-20 second video highlight of the featured WWE Star.
We hope that WWE’s enthusiastic fan base will support the hype of digital collectors. The enthusiasm behind NFTs that use distributed blockchain technology to confirm ownership of their own digital content ignited in early 2021. Entertainment and media companies have adopted NFTs as a way to increase revenue, stimulating fans’ involvement in the brand. — By literally investing in content related to popular franchises.
WWE and Fox, who announced their NFT partnership last year, debuted Moonsault Press on May 27th at Fox’s “SmackDown.” They promoted launches between WWE and Fox’s media platforms and on WWE’s Discord channel. The first 10,000 fans who created the wallet on the platform received a free Moonsault Genesis NFT. All of these were billed within just a few hours. As of June 2, the active list value for these NFTs was $ 1.47 million on the Moonsault platform.
In the future, WWE will offer a limited edition pack of NFT flips and other video highlights and digital collectors for premium live events throughout the year, centered around iconic moments from WWE superstars and company history. It will be released.
To participate in the WWE NFT Marketplace, fans must create a digital media wallet through Eluvio, a blockchain infrastructure provider invested by Fox Corp. This allows collectors to buy and trade NFTs via credit cards and cryptocurrencies. And sell them.
Fox and its Bento Box Entertainment animation studio launched Blockchain Creative Labs (BCL) last year. It provides an end-to-end blockchain ecosystem solution for building, launching, managing and selling NFT content and experiences. BCL also manages a $ 100 million creator fund to take advantage of growth opportunities in NFT spaces.
Last year, BCL and Fox launched the NFT platform “The Mask Verse” with a digital collector for the hit singing competition show “The Masked Singer”.